Week 6 summary

Consume, eat, gobble, nibble, scoff, munch, chew, chomp, gnaw, devour. In these times we are guzzling down the media. We are becoming obese with information, entertainment and communication, all of which are in fingers reach. There are 2 ways we consume media: “big” and “small” screens. Big screens are shared and public ways of consuming media whereas small screens are private and physically smaller. Whether it’s the cinema, TV, computer, iPod, mobile phone or “on the fly” gadgets, they all cater to professionally made, produced and edited content from traditional and new media producers; content that we gorge ourselves on. Nowadays, audiences are taking back control and producing/ editing work for themselves and the already made market. Our culture is becoming more creative by the minute: mash ups, mobile productions, even changing the story of well know film. Stirring the pot? The way we interact with media is changing thanks to technology. Personal computers and mobile phones have put the utensils in our hands to be able to make something different and to have an input into the media. An example of this is footage which has been caught on mobile phone in news stories. Terrible quality or not, audiences now have active roles and consumers are becoming the creators.